The 12 Best Email Marketing Software in 2023

The best email marketing software of 2023. In today’s digital age, email marketing has become an essential tool for businesses of all sizes to reach their customers and prospects. With so many email marketing software options available in the market, it can be overwhelming to choose the right one for your business.

That’s why we’ve put together this comprehensive guide to help you find the best email marketing software in 2023. Our focus is on providing you with an in-depth analysis of the top email marketing software solutions available today, based on factors such as features, pricing, ease of use, integrations, and customer support.

Whether you’re a small business owner looking to grow your email list, or a marketing professional looking for a robust email marketing solution, this guide will provide you with everything you need to make an informed decision. So, let’s dive in and explore the best email marketing software options available in 2023.

Explanation of Email Marketing Software

Email marketing software is a tool that allows businesses to create, send, and track email campaigns to their subscribers. These campaigns can range from promotional offers to newsletters, surveys, and event invitations. Email marketing software offers a range of features to help businesses create compelling email campaigns, manage their subscriber list, and analyze the performance of their email campaigns.

Some of the key features of email marketing software include email automation, drag-and-drop email builders; email templates, A/B testing, segmentation, and analytics. Email marketing software can be used by businesses of all sizes and industries, from small startups to large corporations.

Importance of Email Marketing Software

Email marketing is an effective way for businesses to communicate with their customers and prospects, build relationships, and drive sales. According to a survey by Statist, the number of email users worldwide is expected to reach 4.6 billion by 2025. This presents a huge opportunity for businesses to reach a large audience with their message.

Email marketing software makes it easy for businesses to create professional-looking emails, manage their subscriber list, and track the performance of their email campaigns. This helps businesses to optimize their email marketing efforts and get the best possible results from their campaigns.

Criteria for best Choosing Email Marketing Software

When choosing an email marketing software, there are several factors to consider, including:

Features: Look for software that offers the features you need to create effective email campaigns, such as email automation, segmentation, A/B testing, and analytics.

Pricing: Consider the cost of the software, including any setup fees, monthly fees, and fees for additional features.

Ease of use: Choose software that is user-friendly and easy to navigate, even if you don’t have much experience with email marketing.

Integrations: Look for software that integrates with other tools you use, such as your CRM or social media platforms.

Customer support: Choose a software provider that offers excellent customer support, including phone, email, and chat support.

In conclusion, best email marketing software is an essential tool for businesses looking to communicate with their customers and prospects effectively. By choosing the right software based on the criteria above, businesses can create professional-looking email campaigns, manage their subscriber list, and track the performance of their campaigns.

Best Email Marketing Software for 2023

Constant Contact

Constant Contact is an email marketing software that is suitable for small businesses. It offers a drag-and-drop email builder, email automation, list management, and analytics. The software also includes features for social media marketing, event management, and online surveys.

Pros: Easy-to-use interface, great customer support, and affordable pricing plans.

Cons: Limited customization options and the email builder can be restrictive.

HubSpot

HubSpot is an all-in-one marketing software that includes email marketing features. It offers a drag-and-drop email builder, email automation, list segmentation, A/B testing, and analytics. The software also includes features for social media marketing, landing pages, and CRM.

Pros: All-in-one solution, powerful analytics, and customizable templates.

Cons: Expensive pricing plans, steep learning curve, and limited email templates.

ActiveCampaign

ActiveCampaign is a popular email marketing software that offers advanced automation features, including site tracking and behavioral targeting. The software also includes email templates, list management, and analytics.

Pros: Advanced automation features, powerful segmentation options, and affordable pricing plans.

Cons: Limited integrations, complex interface, and limited email design options.

Zoho Campaigns

Zoho Campaigns is an email marketing software that is part of the Zoho suite of products. It offers email templates, list management, automation, and analytics. The software also includes features for social media marketing, landing pages, and surveys.

Pros: Affordable pricing plans, easy-to-use interface, and customizable templates.

Cons: Limited email design options, limited automation options, and limited integrations.

MailChimp

MailChimp is a popular email marketing software that offers email templates, list management, automation, and analytics. The software also includes features for social media marketing, landing pages, and CRM.

Pros: Free plan available, easy-to-use interface, and customizable templates.

Cons: Limited automation options, limited support options for free plan users, and limited list segmentation options.

GetResponse

GetResponse is an email marketing software that offers email templates, list management, automation, and analytics. The software also includes features for landing pages, webinars, and CRM.

Pros: Advanced automation features, customizable templates, and landing page builder.

Cons: Expensive pricing plans, limited list segmentation options, and limited integrations.

SendinBlue

SendinBlue is an email marketing software that offers email templates, list management, automation, and analytics. The software also includes features for SMS marketing and transactional emails.

Pros: Affordable pricing plans, easy-to-use interface, and advanced automation features.

Cons: Limited customization options for email templates, limited integrations, and limited list segmentation options.

ConvertKit

ConvertKit is an email marketing software that is designed for bloggers and content creators. It offers email templates, list management, automation, and analytics.

Pros: Advanced automation features, customizable templates, and segmentation options.

Cons: Expensive pricing plans, limited integrations, and limited email design options.

Campaign Monitor

Campaign Monitor is an email marketing software that offers email templates, list management, automation, and analytics. The software also includes features for landing pages and integrations with popular e-commerce platforms.

Pros: Easy-to-use interface, customizable templates, and advanced segmentation options.

Cons: Limited automation options, limited integrations, and expensive pricing plans.

MailerLite

MailerLite is an email marketing software that offers email templates, list management, automation, and analytics. The software also includes features for landing pages and web forms.

Pros: Affordable pricing plans, easy-to-use interface, and customizable templates.

Cons: Limited automation options, limited integrations, and limited email design options.

Moosend:

Moosend is a user-friendly email marketing software designed for businesses of all sizes. It offers a range of features to help businesses create and send effective email campaigns, manage their subscriber list, and track the performance of their campaigns.

Features: Moosend offers a range of features, including drag-and-drop email builder, automation workflows, landing page builder, list segmentation, A/B testing, analytics, and integrations with other marketing tools.

Pros:

• User-friendly interface and easy-to-use features
• Affordable pricing plans for businesses of all sizes
• Advanced automation workflows to improve campaign effectiveness
• Built-in landing page builder for easy lead capture
• Great customer support, including live chat and email support

Cons:

• Limited email templates compared to other software options
• Some advanced features may require additional customization or setup
• Some users have reported issues with email deliverability

Drip:

Drip is an email marketing automation tool designed for eCommerce businesses. It offers a range of features to help businesses create personalized email campaigns, manage their subscriber list, and track the performance of their campaigns.

Features: Drip offers a range of features, including automation workflows, email templates, segmentation, A/B testing, analytics, and integrations with eCommerce platforms.

Pros:

• Powerful automation workflows for personalized campaigns
• Great email deliverability rates
• User-friendly interface and easy-to-use features
• Advanced segmentation options for targeted campaigns
• Integration with eCommerce platforms like Shopify and Magento

Cons:

• Higher pricing compared to some other email marketing software options
• Limited email templates compared to other software options
• Limited customer support options, with no phone support available

Comparison of the 12 best Email Marketing Software

Let’s compare the following email marketing software based on five different factors: pricing, ease of use, features, integrations, and customer support.

Name	Price	Ease of Use	Features	Integrations	Customer Support
1. Constant Contact	Constant Contact offers a free trial and paid plans starting at $20 per month for up to 500 contacts.	Constant Contact is known for its user-friendly interface and drag-and-drop email builder, making it easy for beginners to use.	Constant Contact offers email templates, automation workflows, segmentation, A/B testing, analytics, and integrations with other marketing tools.	Constant Contact offers integrations with social media platforms, eCommerce platforms, and other marketing tools.	Constant Contact offers customer support through phone, email, and live chat.
2. HubSpot	HubSpot offers a free CRM with paid plans starting at $50 per month for up to 1,000 contacts.	HubSpot’s email marketing software is part of its larger CRM platform, which may make it more complex to use for beginners.	HubSpot offers email templates, automation workflows, segmentation, A/B testing, analytics, and integrations with other marketing and sales tools.	HubSpot offers integrations with social media platforms, eCommerce platforms, and other marketing and sales tools.	HubSpot offers customer support through phone, email, and live chat.
3. ActiveCampaign	ActiveCampaign offers a free trial and paid plans starting at $9 per month for up to 500 contacts.	ActiveCampaign’s interface can be more complex to use than some other options, but it offers advanced features for targeted campaigns.	ActiveCampaign offers automation workflows, segmentation, A/B testing, analytics, and integrations with other marketing and sales tools.	ActiveCampaign offers integrations with social media platforms, eCommerce platforms, and other marketing and sales tools.	ActiveCampaign offers customer support through phone, email, and live chat.
4. Zoho Campaigns	Zoho Campaigns offers a free plan and paid plans starting at $5 per month for up to 500 contacts.	Zoho Campaigns offers a user-friendly interface and drag-and-drop email builder.	Zoho Campaigns offers email templates, automation workflows, segmentation, A/B testing, analytics, and integrations with other marketing tools.	Zoho Campaigns offers integrations with social media platforms, eCommerce platforms, and other marketing tools.	Zoho Campaigns offers customer support through phone, email, and live chat.
5. MailChimp	MailChimp offers a free plan and paid plans starting at $10 per month for up to 500 contacts.	MailChimp is known for its user-friendly interface and easy-to-use features.	MailChimp offers email templates, automation workflows, segmentation, A/B testing, analytics, and integrations with other marketing tools.	MailChimp offers integrations with social media platforms, eCommerce platforms, and other marketing tools.	MailChimp offers customer support through email and live chat.
6. GetResponse	Starts at $15/month for up to 1,000 subscribers, with pricing increasing as subscribers increase.	User-friendly interface and easy-to-use features, with drag-and-drop email builder and pre-built templates.	Automation workflows, list segmentation, A/B testing, analytics, and integrations with other marketing tools.	Integrates with over 200 marketing tools, including Salesforce, Shopify, and WordPress.	24/7 live chat and email support, with phone support available for higher-tier plans.
7. SendinBlue	Offers a free plan for up to 300 emails per day, with paid plans starting at $25/month for up to 10,000 emails per month.	User-friendly interface and easy-to-use features, with drag-and-drop email builder and pre-built templates.	Automation workflows, list segmentation, A/B testing, analytics, and integrations with eCommerce platforms.	Integrates with over 100 marketing tools, including WordPress, Shopify, and Salesforce.	Email and chat support available for all plans, with phone support available for higher-tier plans.
8. ConvertKit	Starts at $29/month for up to 1,000 subscribers, with pricing increasing as subscribers increase.	User-friendly interface and easy-to-use features, with email templates and simple automation workflows.	Automation workflows, list segmentation, A/B testing, analytics, and integrations with other marketing tools.	Integrates with over 90 marketing tools, including WordPress, Shopify, and Zapier.	Email and chat support available for all plans, with phone support available for higher-tier plans.
9. Campaign Monitor	Starts at $9/month for up to 500 subscribers, with pricing increasing as subscribers increase.	User-friendly interface and easy-to-use features, with drag-and-drop email builder and pre-built templates.	Automation workflows, list segmentation, A/B testing, analytics, and integrations with other marketing tools.	Integrates with over 250 marketing tools, including Salesforce, WordPress, and Shopify.	Email and chat support available for all plans, with phone support available for higher-tier plans.
10. MailerLite	Offers a free plan for up to 1,000 subscribers, with paid plans starting at $10/month for up to 1,000 subscribers.	User-friendly interface and easy-to-use features, with drag-and-drop email builder and pre-built templates.	Automation workflows, list segmentation, A/B testing, analytics, and integrations with other marketing tools.	Integrates with over 100 marketing tools, including WordPress, Shopify, and Zapier.	Email and chat support available for all plans, with phone support available for higher-tier plans.
11. Moosend	Offers a free plan for up to 1,000 subscribers, with paid plans starting at $8/month for up to 2,000 subscribers.	User-friendly interface and easy-to-use features, with drag-and-drop email builder and pre-built templates.	Automation workflows, list segmentation, A/B testing, analytics, and integrations with other marketing tools.	Integrates with over 200 marketing tools, including Salesforce, Shopify, and WordPress.	Drip offers customer support through email and chat, but does not offer phone support.
12. Drip	Drip offers a range of pricing plans starting at $19 per month for up to 500 subscribers.	Drip has a user-friendly interface and easy-to-use features, making it easy for businesses to create and send email campaigns.	Drip offers a range of features, including automation workflows, email templates, segmentation, A/B testing, analytics, and integrations with eCommerce platforms like Shopify and Magento.	Drip integrates with a wide range of marketing tools and eCommerce platforms, including Shopify, Magento, WooCommerce, and more.	Drip offers customer support via email and live chat, with a knowledge base and community forum available for additional support. However, there is no phone support available.

In conclusion

best email marketing software is an essential tool for businesses looking to reach and engage their audience through email campaigns. In this article, we have reviewed 12 of the best email marketing software options available in 2023.

To summarize, the 12 email marketing software options we reviewed are:

1. Mailchimp
2. HubSpot
3. ActiveCampaign
4. GetResponse
5. Sendinblue
6. ConvertKit
7. Aweber
8. Campaign Monitor
9. Constant Contact
10. Moosend
11. Drip
12. Klaviyo

Each of these email marketing software options offers unique features, pricing plans, and integrations. Based on your specific business needs, you can choose the best option for you.

For small businesses on a tight budget, we recommend Mailchimp or Sendinblue, which offer affordable pricing plans and user-friendly features. For businesses with advanced automation needs, ActiveCampaign or Drip may be the best choice. And for eCommerce businesses, Klaviyo or Drip offer specific features and integrations tailored to eCommerce platforms.

When choosing an best email marketing software, it is important to consider factors such as pricing, ease of use, features, integrations, and customer support. We recommend taking advantage of free trials and demos to test the software before making a final decision.

In conclusion, best email marketing software is a powerful tool that can help businesses of all sizes reach and engage their audience through email campaigns. With the wide range of options available, businesses can choose the best email marketing software based on their specific needs and budget.